{"id":301,"date":"2011-02-22T14:48:53","date_gmt":"2011-02-22T14:48:53","guid":{"rendered":"http:\/\/productionbase.wordpress.com\/?p=301"},"modified":"2016-02-26T15:37:12","modified_gmt":"2016-02-26T15:37:12","slug":"how-to-write-an-effective-covering-letter","status":"publish","type":"post","link":"https:\/\/www.productionbase.co.uk\/blog\/2011\/02\/22\/how-to-write-an-effective-covering-letter\/","title":{"rendered":"How To Write an Effective Covering Letter"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1711\" src=\"https:\/\/www.productionbase.co.uk\/blog\/wp-content\/uploads\/2011\/02\/2011-02-22-Elsa-Sharp-How-To-Write-an-Effective-Covering-Letter-v21.gif\" alt=\"How To Write an Effective Covering Letter\" width=\"558\" height=\"210\" \/><\/p>\n<p>It\u2019s essential that you write and attach a good covering letter when you send your CV to someone. It\u2019s the first thing someone will read and you need to get it right. Get it wrong and people won\u2019t even open your CV. Without a good covering letter and CV you\u2019re not going to be asked in for a chat.<\/p>\n<p>I\u2019ve seen hundreds of covering letters in my job as a freelance talent manager recruiting for different production roles and also as a series producer. Far too many are badly written, repetitive and too long and can be dramatically improved. Some are just blank \u2013 which is poor and a missed opportunity.<\/p>\n<p>When I am coaching I always spend time with my clients helping them to create a well written covering letter. I give them a template \u2013 which is specific to them and their skills and experience which they can adapt each time they write to a different company. And this is key \u2013 you need to change your letter each time you write to a company to match your skills and experience to their brand and what they are looking for.<!--more--><\/p>\n<p>Here are a few universal Dos and Don&#8217;ts on how to write an effective covering letter.<\/p>\n<p><strong>Do<\/strong><\/p>\n<ul>\n<li>Use your email as your covering letter and attach your CV to it. This is preferable to sending a letter as a separate attachment that the reader then has to open.<\/li>\n<li>Have an email address with your full name in the title.<\/li>\n<li>Keep it brief and to the point \u2013 your letter should be no more than three paragraphs or half a page long &#8211; they have your CV to find out more.<\/li>\n<li>Address it to the right person and know their title and role. I am a freelance talent but receive many CVs that refer to the programmes \u2018my company\u2019 makes.<\/li>\n<li>Spell their name correctly.<\/li>\n<li>Address them with a degree of formality &#8211; you are not a friend and you don\u2019t know them.<\/li>\n<li>Change the name in the \u2018To\u2019 box and also in the body of the letter if you use the same template each time.<\/li>\n<li>Use Dear Sir\/Madam if you don\u2019t know who you are writing to.<\/li>\n<li>Write in an engaging, direct way. It\u2019s TV not banking \u2013 there\u2019s no need to be overly formal.<\/li>\n<li>Check spelling mistakes, grammar and accuracy \u2013 get someone to proof read your letter for you.<\/li>\n<li>Adapt your letter to the company you are targeting. I had people emailing me at Zig Zag saying they loved programmes made by other companies.<\/li>\n<li>Know the style and brand of the company you are writing to so you mention their programmes \u2013 talk about them constructively and have an opinion.<\/li>\n<li>Introduce yourself and your job title then reference where you saw the advert or the mutual contact who told you about the job \u2013 or a contact you know at the company.<\/li>\n<li>State which job you are applying for and where you saw it advertised (they might be looking to fill more than one position).<\/li>\n<li>Lead with the most important information first \u2013 that\u2019s pertinent to the company and the job you are going for.<\/li>\n<li>Use the advert itself as your reference, work out what they are after and write a short paragraph or list bullet points mentioning your direct relevant experience so you tailor your experience and skills to the job.<\/li>\n<li>Mention your last show\/job and briefly summarise your credits, key USPs &#8211; like languages spoken, cameras used, editing.<\/li>\n<li>List the skills\/experience you know the job will entail and ask the employer to consider you if you think you have the right experience required but do not actually have the credit in the role you are applying for. Make it obvious you are looking to step up because you have the correct experience but perhaps not the actual broadcast credit.<\/li>\n<li>Include your availability date and mention any flexibility you may have if you are coming to the end of a contract. Your current employer might let you leave a week early if another job comes along. The new employer may wait for you to be free if you are the best person for their project!<\/li>\n<li>Ask if you can come in for a chat.<\/li>\n<li>Sign off with your full name, mobile number and include a link to your show reel or personal website.<\/li>\n<\/ul>\n<p><strong>Do Not <\/strong><\/p>\n<ul>\n<li>Write about your hobbies, your friends, pets or holidays! No one is interested! Stay work focussed<\/li>\n<li>State \u2018skills\u2019 that employers will expect of you anyway such as \u2013 a passion for TV, being a team player, make great tea or have great time management skills! In TV hard work, long hours and watching TV are a given.<\/li>\n<li>Try to be funny, address the employer as \u2018mate\u2019 or swear.<\/li>\n<li>Use abbreviated \u2018text\u2019 speak spellings or phrases.<\/li>\n<li>Paste your CV into the body of the email cover.<\/li>\n<li>Use \u2018cheers\u2019, \u2018laters\u2019 or a \u2018x\u2019 as you close &#8211; it&#8217;s just not appropriate!<\/li>\n<\/ul>\n<p>And remember never lie \u2013 TV is a very small industry, people have a habit of knowing each other and you\u2019ll be found out&#8230;.<\/p>\n<p><strong>Elsa Sharp is a TV Talent Manager, author of How to Get A Job in Television and Career Coach.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s essential that you write and attach a good covering letter when you send your CV to someone. It\u2019s the first thing someone will read and you need to get it right. Get it wrong and people won\u2019t even open your CV. Without a good covering letter and CV you\u2019re not going to be asked [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2,14],"tags":[215,216,217],"series":[],"class_list":["post-301","post","type-post","status-publish","format-standard","hentry","category-career-advice","category-word-of-mouth","tag-cover-letter","tag-elsa-sharp","tag-job-applications"],"episode_featured_image":false,"episode_player_image":"https:\/\/www.productionbase.co.uk\/blog\/wp-content\/uploads\/TOTI-Podcast-Artwork.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/www.productionbase.co.uk\/blog\/feed\/podcast\/turn-on-tune-in-2","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"1vfgkNnsEy\"><a href=\"https:\/\/www.productionbase.co.uk\/blog\/2011\/02\/22\/how-to-write-an-effective-covering-letter\/\">How To Write an Effective Covering Letter<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.productionbase.co.uk\/blog\/2011\/02\/22\/how-to-write-an-effective-covering-letter\/embed\/#?secret=1vfgkNnsEy\" width=\"500\" height=\"350\" title=\"&#8220;How To Write an Effective Covering Letter&#8221; &#8212; ProductionBase Community\" data-secret=\"1vfgkNnsEy\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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