Blogging has endured a somewhat torrid time within the online community recently with the use of social media seemingly making it redundant. Yet, from a marketing perspective, there are a number of reasons to use a blog to further promote your work. It would be naive to assume that being active on social media platforms signifies the demise of blogging for self-promotion, as an established social media presence could be used to direct potential employers to a more personalised exhibition of your work, interests and skillset.