PLEASE DO NOT APPLY IF YOUR SKILLS AND EXPERIENCE DO NOT MEET THE CRITERIA AS YOUR APPLICATION WILL NOT BE CONSIDERED

DEPARTMENT DESCRIPTION
Media Planning's role is to manage the on-air promotional strategy and allocation of airtime across the 4Network. The team is responsible for both strategic and implementational planning and also airtime data analysis.

JOB PURPOSE
To plan and manage innovative and effective on-air promotional campaigns and continuity pointers and ensure that promotional inventory is utilised to maximum efficiency


KEY RESPONSIBILITIES
Create promotional campaigns in accordance with Promotional Priorities determined by Marketing and Media Planning
Place promotional trails in the schedule - in line with campaign targets
Ensure that network airtime targets are met in line with annual allocations
Develop a continuity pointer plan and communicate the plan to Presentation
Monitor delivery of TVR targets for trails and continuity pointers
Ensure all promotional inventory is utilised to maximum efficiency
Consistently review effectiveness of promotional airtime through BARB data analysis
Act as a point of contact with various teams including (but not necessarily limited to) the following:
Marketing
4Creative
Presentation / Duty Desk
Announcers
BTM/Red Bee
Channel Management
Produce and present On-Air Campaign Plans, Post Campaign Analyses and ad hoc research projects.